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The Glamour 100: The Best Stuff to Buy, All Women Owned

The Glamour 100: The Best Stuff to Buy, All Women Owned

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By Perrie Samotin

As part of our ongoing By Women series, we present our second annual editor-curated shopping list that highlights 100 great things buy now, all from women-owned brands across fashion, beauty, home, and wellness. All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.

In a perfect world, every time we buy anything, women-owned or not, we’d do so with a fully informed point of view. We’d have a complete understanding of companies and their values, where each thing is made and by whom, and anything else that would make us feel okay about spending our money. Furthermore, companies would always be transparent about the cost of production, and supply-chain details would be crystal clear. The actual world is, obviously, imperfect, as are all of us. The idea of shopping with a conscience 100% of the time is almost laughable in its idealism: We’re busy, we need something immediately, we’re on a budget, we really like that cute top that was just served to us via an Instagram ad or TikTok Shop.
At Glamour we talk a lot about the emotional incongruity that comes with genuinely loving to shop but doing so frequently and without intention, something I’m profoundly guilty of. (I recently bought a pair of black cropped pants from a fast-fashion giant, shoved them in my closet, and bought them again a few weeks later, forgetting I already owned them. I know.)

At our core we’re a brand that celebrates style, beauty, wellness, and culture, and frequently explores how those arenas intersect to represent the changing needs and wants of women. We understand that part of the fun of engaging with these topics is trusting sites like ours to help you discover things to buy—things we all know we probably don’t need but that might make our routines easier or simply bring us joy. That isn’t going to change, but we acknowledge the importance of regularly spotlighting companies and products that are authentic and are willing to take a stand for something besides wanting our dollars.

Marina Larroudé leveraged her deep fashion roots–both in retail and editorial—to launch her line of playful accessories that has emerged a go-to for women looking to dial up their footwear with bold mules, chunky boots, and sexy heels.

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