Simply put, Tommy Ton is a visionary. A celebrated street style photographer, who we first got to know when he was behind the lens forstyle.com, his shots have only gotten better—and (even) more iconic—as time’s gone by. He was our first choice to photograph the Fall campaign, modeled after those magical moments in the early aughts. To get an even closer look at the season, we caught up with Ton to hear more about his career, what inspired his latest, how he approaches his subjects, and the happy movement he brilliantly captures best.
When you started in fashion, like it or not, you were the newcomer, you were breaking the mold and proposing something very different than what the industry was used to see. What drove you to start your career as a photographer?
I guess you could say my career started in 2005 when I bought my first camera, but I didn't have plans on becoming a photographer. I bought the camera to primarily start my blog, Jak and Jil, but it was to only document what people were wearing. I didn't think taking street style photos would evolve into a photography career. Photography was just part of the project I had in mind when I launched Jak and Jil, which was originally meant to be an online lifestyle magazine. I felt what people were wearing on the street and at events wasn't being represented enough, so that's what drove me to purchase a camera and start Jak and Jil.