By Andrea Park
Marina and Ricardo Larroudé were among the many people who found themselves unemployed during the pandemic.
Marina, 41, who was vice president, fashion director, of the now-shuttered Barneys, says the timing couldn’t have been worse for her family as the world came to a halt, with few available job opportunities.
But instead of embracing the ennui of lockdown, she and her husband Ricardo, 42, launched the clothing line Larroudé and spent their days building a team remotely, setting up third-party logistics, researching factories, and raising seed capital, with all of their meetings conducted on Zoom.
“We decided to take the reins of our own future and build our own company,” says Marina, who was a well-known editor and fashion director at Teen Vogue and Style.com prior to her role at Barney’s. “Together we have 40 years of experience, me in the fashion industry and Ricardo in finance and operations. He has been following the fashion industry all these years and we've always spoken of how we would make it different if we had our own business.”
The Larroudés even worked while driving an RV from New York to Malibu and back with their children for more than a month, stopping at national parks along the way and fulfilling a life-long dream of theirs.
“This country is so beautiful,” Marina says. “We can’t wait to do it again. We did it all as we were starting Larroudé. It was the right start of an adventure of our lifetime.”
Larroudé launched last December with a line of shoes, bags, and clothes; Marina characterizes the aesthetic as “joyful and playful.” Larroudé’s irreverent and colorful shoes have quickly become ubiquitous on Instagram, but the brand boasts a broader appeal, with celebrities including Rita Ora, Normani, and Amy Sedaris among Larroudé’s fans. Even First Lady Jill Biden has been seen carrying the Erin, a black alligator-embossed clutch.