By Nicole Phelps
Cathy Paul, Marina’s former Barneys New York colleague, models the Colette mules and a Prada coat that she says is one of two. Marc Jacobs owns the other one. The clutch is a preview of Larroudé’s future handbag offering. Photo: Hunter Abrams
If, like me, you follow Marina Larroudé on Instagram, you’ll have deduced that she’s on the verge of something big. Marina doesn’t do anything by halves, least of all social media, but she’s been particularly active of late.
The first sign that something was up was the green sweatshirt she wore in a snapshot on the beach in Malibu, posted at the halfway point of an envy enducing cross country RV trip she took with her family back in June. Stamped across the chest of the sweatshirt was the Larroudé name in a sans serif font not too dissimilar from the blocky logos of Supreme and Glossier. More recently, she’s been posting clips made by friends hypothesizing about her next move. Designers Joseph Altuzarra and Fausto Puglisi, both of whom she met during her Style.com days submitted videos (Style.com is where I know Marina from, too). Former colleagues from Teen Vogue and Barneys New York sent their best wishes, as well.
Today the big reveal is finally here. Larroudé, which she’s launching with her financier and business manager husband Ricardo in the role of CEO, is open for businessonline, with Instagram shopping coming soon. Shoes are the focus of the direct-to-consumer operation, but there’s a couple of clutches in the first delivery—a sort of teaser of what this lifestyle brand could become. “We see a huge opportunity,” Marina says. “A lot of my career in fashion has been, ‘sorry you can’t sit here with us’; fashion isn’t an inclusive environment. I want Larroudé to have the best product in terms of quality, but I also want more people to have access to that quality.” Describing the brand, she adds, “we like to think of Benetton meets Celine meets Supreme.”
Tina Leung wears the Kate boot, as in Kate Moss. Photo: Hunter Abrams
The gingham slingback in named the Elle after Reese Witherspoon’s character inLegally Blonde. Photo: Hunter Abrams