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Meet Our Campaign Girl: Alicia Gutierrez Gomez

Meet Our Campaign Girl: Alicia Gutierrez Gomez

Model Alicia Gutierrez Gomez is our kind of woman. With passion, perseverance, and a daily mindfulness practice, her fresh approach to every day has us inspired.  Read more about how she remains grounded, what she loves about the big city, and some of her favorite wellness rituals right now.



Alicia Gutierrez Gomez


IG Handle



Where do you live? 

Brooklyn, New York


What is your job title? 

Fashion model.


Favorite Larroude shoe for the winter season? 

Ines Pump in Black Leather.


What excites you about the Winter season? 

Hibernating in my house watching TV shows, Max Benner's Oreo hot chocolates, and the city at Christmas.



Favorite restaurant/dish in your city? 

Forever Thai in Brooklyn.


IG Account(s) you follow for Inspo: 

@sofiaalva____ @palomija @wabisabistudi0 @mirandamakaroff @elizavetaporodina @michaelastark @carljinjacobs @rarerelaxation.


What inspires you? 

Empowered women achieving their goals.


How did you get your start?

Once upon a time…when I was 19 years old and I went to an open casting call for the lingerie brand Women's Secret. The brand was looking for clients of the brand for the 25th anniversary campaign where 8 girls and I were chosen from more than 7,000 applicants. And the rest is history, but today I can say that I have made my way in the world of fashion working for some of the most important fashion brands in the world.


Piece of advice for your younger self / One thing you wish you knew when you were first starting out?

The difference between the possible and the impossible is your attitude. I did my best and I’m proud where am I today. The most sensible thing is to always follow your gut.



What does a typical day at work look like?

Too much fun. I enjoy the entire day at work and feel very lucky every day for every opportunity that I still cherish like the first.


What are some of the biggest challenges you face in your industry?

Accepting my whole body, every little part. Accepting my stretch marks, pimples, birthmarks…I think it's important to commit to this idea. Otherwise, you will always try to justify how your body looks so that they can't judge you. But you'll still think they will, one way or another.

I believe facing all those insecurities has given me confidence and power over myself and my body. Now, I don't mind showing any part of it; everywhere I look, I see only beauty. If I hadn't dedicated myself to this idea, I would probably still be fighting my demons.

I have always associated strength with models and dreamed of having the same strength as the people on screen and in magazines. I managed to become what I admire.


What is one of your biggest successes so far?

Being able to live my dream life in New York City. Being independent, having my own money, meeting amazing and creative people all the time. 


Where do you see yourself in 5 years?

I will continue working, I will continue manifesting, and I will continue making my dreams come true. I have goals but I don't have a complete plan for my life because I am always changing and challenging myself with something new.



What’s your go-to Spotify Playlist?

Super classic hits -


What is your fashion uniform?  

Blazer, lip liner + lip balm, a good pair of Larroudé shoes.


Could you share some of your favorite wellness practices or rituals that help you stay grounded?

I listen to a lot of spiritual podcasts.

I take care of my skin every morning and every night.

I listen to my favorite music.

Practice gratitude.

Enjoy free time with myself for my hobbies, eating my favorite food, and watching my favorite movies…

Practice silence.

Watch the sunset.


You are so radiant and constantly have a positive attitude. What advice would you give to young girls and women regarding the importance of positivity and self-love? 

Talking kindly to yourself. This has many benefits and is proven to help you develop self-awareness and can contribute significantly to your overall happiness and well-being. For me, it is the first thing you have to do. The way you talk to yourself is everything, it's where you start. How you refer to yourself with yourself, how you refer to yourself with others...



You are a light in the fashion industry that can so often be a dark place. In what ways do you believe the fashion and modeling industry can empower girls and women? 

I believed in myself and that brought me here but everything happened because before I was inspired by a woman. Promote diversity, and boost the confidence of girls and women by celebrating their natural beauty and uniqueness. There is nothing more powerful than women supporting and being inspired by women. Feminine energy is my favorite thing and how empowered we feel when we embrace our journey and the way we are away from the male gaze.


What are some of your favorite beauty brands?

Fenty Beauty, Charlotte Tilbury, Mac Cosmetics, Glossier, Milk Makeup, Maybelline, Pat Mcgrath.

What would you do to take yourself out on a date? 

Take a stroll through the Strand bookstore, and buy the best cookie in New York, Levain Bakery. Sit on a bench playing my favorite music. Groceries at Trader's Joes, cooking dinner at home, and watching a movie.


What are your Valentine’s Day Plans?

Spend the day with my single friends lol.


What is your favorite love story?

Hachiko. The kind of movie that shows you the meaning of "unconditional love’.


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