As Seen in WWD
by Kristopher Fraser
Larroudé has debuted its Spring 2023 campaign and tapped Charlotte McKinney as its face.
For the new campaign shot in Miami, McKinney takes to the beach, pool and laundromat to showcase the brand’s seasonal shoe offerings.
In some campaign shots, only McKinney’s legs are modeled, like when she poses in the Annie platform heel in pink as her legs hang out of a car’s sunroof. The pink Annie platform fits in with the Barbiecore trend that has swept the fashion industry since Margot Robbie began filming the new “Barbie” movie. The trend encapsulates all things pink. Another Barbiecore piece among Larroudé’s offerings was the Marilyn mule in light pink with faux-fur trim.
For those looking for offerings outside of the Barbiecore trend, McKinney also posed in the season’s Carmen platform in natural raffia. Larroudé is also offering a multicolored platform style with their Miso Platform Sandal in Rainbow Daisy that McKinney poses with, giving a yawning face.
L Turville
Love it👍