Celine doesn’t need the runway when they have the red carpet.

For decades, fashion has revolved around seasonal collections, where runway shows set trends and keep brands relevant. But what happens when a luxury house ditches the schedule? Enter Celine. While still releasing collections, the brand has taken an unconventional route—skipping traditional runway shows and instead leaning on sharp PR, impeccable tailoring, and A-list placements to stay on top.

But the real shake-up? Hedi Slimane’s exit in October 2024, ending an era of rock-chic minimalism. His replacement, Michael Rider—formerly under Phoebe Philo—is set to debut his vision on July 6, 2025, during Couture Week.

And yet, does the average luxury shopper care about all this? Probably not. They’re too busy buying the perfect belt or bag to worry about runway schedules. If Celine can break the rules and still thrive, does the traditional fashion schedule even matter anymore?

The secret to Celine’s staying power is PR mastery and razor-sharp tailoring. Selena Gomez, Miley Cyrus, Kendrick Lamar—every red carpet or viral moment boils down to one thing: the fit. So maybe the real question isn’t about runway shows at all. If a brand has killer craftsmanship and a strategic PR game, does it need anything else? Celine’s quiet domination suggests fashion’s old playbook might be due for a rewrite.